How Much Do Google Ads Cost in India? A Complete Guide to PPC Packages & Pricing

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Google Ads (formerly known as Google AdWords) operates on a Pay-Per-Click (PPC) model. This means you pay each time someone clicks on your ad. But your actual Google Ads CPC (Cost Per Click) in India can vary based

If you're planning to run a Google Ads campaign in India, one of the first questions you’ll have is:
“How much do Google Ads cost in India?”

The short answer? It depends. But with the right insights and packages, you can get maximum ROI without burning through your budget.

Let’s break it down.

Understanding Google Ads Cost in India

Google Ads (formerly known as Google AdWords) operates on a Pay-Per-Click (PPC) model. This means you pay each time someone clicks on your ad. But your actual Google Ads CPC (Cost Per Click) in India can vary based on:

  • Industry competitiveness

  • Target location

  • Audience segment

  • Quality Score

  • Time of day or season

On average, the Google Ads cost per click in India ranges between ₹5 to ₹70, depending on your niche. Highly competitive sectors like real estate, finance, or legal services might see CPCs above ₹100.

Google Ads Packages in India

To simplify campaign management, many digital agencies offer Google Ads packages tailored to different business sizes. At XtremeAds, we provide affordable, result-driven PPC packages designed for startups, SMEs, and enterprise clients.

Xtremeads PPC Packages or  Google Ads packages include:

  • Keyword research & competitor analysis

  • Campaign setup & ad group structuring

  • Creative ad copywriting

  • Bid & budget optimization

  • Conversion tracking & reporting

  • Regular performance review

Whether you’re new to PPC or looking to scale your campaigns, XtremeAds ensures your ad spend goes further.

Google Ads Pricing in India: What to Expect

There are typically two types of costs involved:

  1. Ad Spend (goes to Google): Starting from ₹5,000/month and up, based on campaign goals

  2. Management Fee (goes to agency): Varies from ₹3,000 to ₹20,000/month depending on the scope

For instance, a small business package with XtremeAds may include a ₹10,000 ad budget + ₹3,500 management fee.

For growing brands, investing ₹30,000 to ₹1,00,000+ monthly on Google Ads can yield strong results when managed properly.

Use a Google Ads Cost Calculator for India

To estimate your budget, you can use a Google Ads Cost Calculator India tool, which considers your:

  • Monthly ad budget

  • Expected CPC

  • Target impressions and clicks

  • Conversion rate

This helps plan campaigns with realistic expectations and trackable KPIs.

Why Choose XtremeAds for Google Ads Management?

XtremeAds is a trusted Google Ads service provider in India with over a decade of experience. We handle everything from account setup to scaling your conversions. Our packages are transparent, customizable, and results-driven.

Ready to launch your campaign?

Conclusion

Google Ads in India offers a flexible and powerful way to reach your ideal customers—but costs can quickly add up if not managed well. With XtremeAds, you get expert-led strategies, budget control, and high-performing ad campaigns that convert.

Make every click count. Get started today!

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