The commercial photography sector in India is witnessing an unprecedented boom, driven by the rise of e commerce, social media, and the expansion of industries like fashion, real estate, and advertising. According to a report by KPMG, the Indian media and entertainment industry is expected to grow at a CAGR of 10.5% between 2022 and 2030, with visual content playing a pivotal role. Commercial photography, a subset of this industry, has seen a remarkable 25% year on year growth in demand, particularly in urban and semi urban areas.
Diverse Career Opportunities
The expanding scope of digital marketing and e commerce has opened up vast opportunities for commercial photographers. Platforms like Instagram, YouTube, and Amazon heavily rely on high quality visuals, creating a constant demand for skilled professionals. This trend aligns with predictions by PwC, which estimates the global digital advertising market to grow by over 12% annually, directly impacting the need for commercial imagery.
Supporting Education for the Rising Economy
Recognizing this growth, India's National Education Policy (NEP) emphasizes fostering creative and interdisciplinary education to prepare students for evolving career landscapes. Institutions like IIP Academy are leading the way, aligning their curriculum with NEP guidelines to bridge the gap between traditional education and industry requirements.
By enrolling in programs offered by the Best Photography Institute in India, aspiring photographers can capitalize on this rising demand, gaining expertise in product photography, advertising campaigns, and lifestyle visuals, all while understanding the business side of photography. Read more- https://www.iipacademy.edu.in/newsblog/india-rising-demand-for-commercial-photography-13561